$1.4 billion mixed use precinct for suburban South Yarra’s Jam Factory


Melbourne’s famous South Yarra Jam Factory will be redeveloped under a new partnership between Newmark Capital, Gurner and Qualitas.

New plans include a mixed-use precinct that would reshape South Yarra and have an expected end value of about $1.4 billion.

Plans include 20,000sq m of retail, 20,000sq m of commercial office space, a hospitality and entertainment precinct, a hotel and multiple ultra-luxury apartments, putting the Chapel St precinct back on the map as Melbourne’s shopping and lifestyle epicentre, according to the developers.

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